1. Be Authentic. Be Real. - We are true to ourselves. We embrace our unique qualities and differences. We do not "dress the part" or pretend to be something we are not. We work with people who do the same.
  2. No Assholes Allowed. - Being a jerk is not acceptable. We won’t accept assholes as clients, vendors or employees. We will never be jerks. Life is too short. Jerks and Assholes are not allowed.
  3. Work is Not Life. - When we are on the job we give 100%. In order to do this, we do not work all of the time. We value our time off for rest and play. We work with clients and vendors who respect our operating hours. We respect the operating hours of our clients and vendors.
  4. Be Honest. Be Transparent. - We value honesty, integrity, and transparency. We have a straightforward relationship with our clients, vendors and employees.
  5. Disposable Income, Not Wealth. - We are not interested in accumulating wealth. We are interested in acquiring the resources necessary to live a good life that allows each of us to achieve our dreams.